Clipping
Stop paying to be seen. Get watched.
Clipping means cutting the best moments of long-form content (podcast, interview, livestream, video) into 30 to 90-second vertical clips, posted by a team of clippers on their own accounts.
One long video, hundreds of chances.
1
one-hour episode
20
key moments
30
posting accounts
600
potential posts
Illustrative example: the number of clips and accounts depends on your content and your budget.
How a clip goes viral.
TikTok, Instagram and YouTube don’t show a clip to your followers first: they test it with a small audience, then keep widening it as long as people watch.
Watch time
Do people watch to the end? That’s the first signal.
Rewatches
A clip watched twice gets a strong push.
Number of accounts
The more accounts post, the better the odds that one version takes off.
Clipping vs. paid ads.
| Criteria | Paid ads | Clipping |
|---|---|---|
| Perception | Recognized as an ad, often skipped | Seen as content, watched for its own sake |
| Distribution | One account: the brand’s | Many clipper accounts in your niche |
| Lifespan | Stops when the budget stops | Clips keep getting views after the campaign |
| What’s measured | Impressions | Verified views, clip by clip |
| Production | New creative for every campaign | Your existing content, turned into dozens of clips |
The cost of attention, channel by channel.
Indicative cost to reach 1,000 people on the main video channels.
Ballpark figures, not strictly comparable: an ad impression is a display, a clip view is a play. Paid ads allow more precise targeting and conversion tracking; the channels complement each other. Sources: Synter (Meta Ads, H1 2026), Whatagraph (TikTok Ads, 2026), Emplifi (Reels, 2026), AM World Group (YouTube Ads), ClipAffiliates (influencers, 2026).
Frequently asked questions.
Which accounts post the clips?
Our clippers’ accounts, specialized in your niche. Every clip points back to you: your name, your show, your brand.
Is it legal to post my content on other accounts?
Yes, with your written permission, which we collect before every campaign. Clips follow platform rules and include partnership disclosures when required.
How much does a campaign cost?
The budget depends on your goals and target views. We set it together on a 10-minute call, with no commitment.